Shopify is a cloud-hosted SaaS eCommerce platform that enables you to rapidly start selling products online.
Shopify hosts your site and you benefit from integrated SEO tools and an array of themes purpose-designed for ecommerce.
It’s a pretty easy way to get started with ecommerce on Shopify but there are many alternatives worth taking into account before you decide.
Surveying the alternatives is super-important if you want to nail your ecommerce strategy and find the perfect fit for your brand or business!
Shopify is straightforward to use without any web design or coding knowledge. Everything is designed to be easily understood and accessible to anyone.
It’s pretty scalable too; there are 3 tiers for Shopify - Basic, Shopify, and Advanced - and Shopify Plus, for enterprise businesses.
However, Shopify is often found to be expensive, lacking in flexibility, and tricky or awkward to use when dealing with large, complex inventories.
That’s why alternatives are well worth a second or third look.
WooCommerce is an open-source, free ecommerce plugin for WordPress. WordPress is the world’s leading content management system (CMS) – according to Digital.com, it powers some 35% of the entire web!
WordPress is the ultra-scalable, cost-effective route to web design. WooCommerce integrates with WordPress to offer you free ecommerce solutions that integrate seamlessly with your WordPress site.
This is perfect for those who already run a WordPress self-hosted site and want to add eCommerce functionality.
Etsy’s rising status as a highly-successful ecommerce platform has been catalysed by those wanting to buy artisan or handmade from private sellers instead of big corporations.
The platform has a huge international audience but is most popular in the UK and USA. If you’re searching for Shopify alternatives in the UK and US, it’s especially worth a look.
Etsy is optimised for sellers of handmade and artisan goods, but the platform now hosts a very diverse selection of products covering pretty much every category imaginable.
Fees are reasonable and the internal marketing and advertising options are superb.
Even if Etsy is unsuitable for your entire product catalogue, it can still complement your other ecommerce strategies.
BigCommerce is one of the key Shopify competitors. In essence, the two are very similar and hard to split in most ways. The pricing structures are similar and both come with straightforward drag-and-drop page builders.
BigCommerce is perhaps the more scalable option, offering more for shops with very complex product catalogues. It also has more SEO flexibility than Shopify but can be more expensive if you want to access extra features.
Marketed to a similar audience as Etsy, Big Cartel is a scalable platform that suits makers and artists. It’s jammed with contemporary design features, quality SEO tools and enough features to fully customise sites from the ground-up.
Big Cartel has a product limit of 300, so if you’re looking to sell more products than that then it isn’t the choice for you.
Magento is a self-hosted, highly scalable ecommerce platform suitable for businesses of all sizes. It’s arguably the strongest ecommerce platform for enterprise-level businesses and brands and since it’s open-source, it’s practically limitless in customisability.
Magento also serves the niche market of B2B ecommerce and is probably the best ecommerce software suitable for non-typical stores and product categories.
You can enhance your ecommerce strategy with an app.
According to Statista, 72.9% of global retail ecommerce is set to be generated via m-commerce (mobile commerce) in 2021.
The Builder.ai Studio Store lets you transform your ecommerce strategy for mobile eCommerce. It’s a big market to tap into!
Create beautiful, retail-ready apps with Builder.ai
Super-fast: Our pre-packaged apps can be ready to roll in just 2 weeks!
Retail-ready: We have app solutions for every type of ecommerce business strategy.
Trust: Builder.ai has worked with global giants such as Virgin Unite, the BBC and NBC Universal.
Get your pre-packaged app, now.
Struggling to pick apart the possibilities from the projections? Read on…
All you need to know about an eCommerce website in 2021.
Road safety is a big problem in rural Portugal. How do you solve this problem? Get the public involved…
How we helped Southeast Asia’s largest cash & carry create an order management system – 98.3% cheaper than their previous SaaS solution.
Sign up to our newsletter to get monthly updates on new posts, discounted tickets for our events and possibly some candies, too.