Why build your own application for entertainment?
Over-the-top (OTT) app development gives you lots of ways to build your brand and increase earnings. Building your own puts you in charge. Our no-code solution lets you quickly create software that works for your business needs. Describe your idea and the features you’d like – we’ll do the rest.
Increase user engagement
Talk directly to your users with your app. Showcase your best content with an attractive display that encourages users to watch. Use push notifications to bring back users who haven’t used the app recently. Built-in social features give your fans an easy way to stay engaged and chat about the things they love.
Make money from your app
It’s easy to monetise your software. Your OTT app can support multiple business models. It’s up to you whether you want users to pay a monthly fee, watch ads or buy content with in-app purchases. Whichever option you choose, the payment interface is simple and secure – so your users will feel comfortable sharing their bank details.
Let users watch wherever they want
Watching shows on your mobile apps is great. But you know what’s better? Watching them on a big TV! Your OTT streaming platform supports all the devices your customers expect: Amazon’s Fire TV, Google’s Chromecast, Apple TV and many more. At the click of a button, your users can watch their favourites on the big screen.
User profiles make it personal
Track exactly what your customers are watching and use the powerful AI recommendation engine to suggest other things they’ll enjoy. Give them a watchlist to save their favourites for later. The more time they spend in your app, the more opportunities you have to build your brand and generate revenue.
What can I build?
That’s up to you! What will be the most useful for you? It could be video streaming apps designed for iOS or Android. A social media website or Progressive Web App (PWA) for chatting about your OTT solution. Even a desktop application for macOS or Windows that allows users to record and stream video. Our process is fast, simple and cost-effective.
Video streaming (OTT) platform
OTT platforms are now commonplace: Netflix, Amazon Prime, YouTube. Producing your own app is a great way to make your brand stand out. Your app makes it easy to manage content distribution to your app users. Upload the content, set permissions and users can interact with your TV shows immediately.
Music streaming platform
Your app does more than stream video. It lets you build a library of audio tracks and share them with your users. Offline playback, playlists, and social features offer a great way to keep your users engaged. Incentivise content producers to use your platform with custom deals and personalisation options.
Production management system
Producing and optimising content for use on OTT services is a lot of work. Stay organised with powerful project management tools – your dashboard makes everything visible at a glance. Create more great content with smart analytics. It shows you what users like best by highlighting moments of high engagement.
Radio FM station app
Not everyone wants constant music. They enjoy the interactivity of radio. Your app makes that easier. Use call management on a live show to interact with multiple listeners at once. Don’t fancy doing it live? Recording tools make it easy to prepare and edit shows in advance. Scheduling features let you broadcast saved shows at the ideal time.
How to build an entertainment app?
We’re the best choice for your OTT software. Our AI-first development services mean you get your app 6x faster and 70% cheaper. We coded over 500 common features into reusable Lego-like blocks. These make up about 80% of all software and let us quickly assemble your app. Our team of experts manage everything so it all works perfectly.
Built to scale
Your app is designed to scale with your OTT service. Our intelligent cloud solution means you always get the best price and users can stream videos in the highest quality.
Give users the option to download your content and watch it offline. This is a great way to build customer loyalty. You could also add it as an in-app purchase.
Create content quickly
A selection of templates help you quickly create compelling content that your viewers will love. Made something fantastic? Save it as a template to reuse on future projects.
Multilingual content made easy
Advanced speech recognition can process your video and automatically generate captions in a variety of languages. You get more value from your content and reach a bigger audience.
It’s not just OTT video
You choose the type of content you want to share: music, video, text. Our approach to OTT platform development means we can accommodate any formats you want.
Guaranteed price upfront
Custom apps don’t need to be expensive. Our approach is all about saving you money. We calculate a delivery date up-front and lock in your fixed price. If it’s built faster, you pay less!
The platform you need
The OTT market is competitive. To deliver the best user experience, your TV apps need to work cross-platform. Web, desktop and mobile support mean users can watch anywhere.
Why work with us?
Our no-code platform makes developing an OTT app 6x faster and 70% cheaper. Every step of the process is transparent – you get a fixed price and an estimated delivery date upfront. We offer more than just your software. Check out these useful extras.
Try before you buy
Builder Now is our free prototyping tool. Create a mockup of your entertainment software and click through it as if it was a completed app. It takes less than 10 minutes to see exactly how your idea will look and behave. Tinker with the layout and user experience until you think it’s perfect. Then share with friends, colleagues or investors for feedback.
Bring your idea to life with our no-code app builder
Builder Studio is where your app gets created. It’s just like ordering pizza online – easy! Choose an app like your idea – that’s the base. Next up, pick the toppings you’d like. That’s all the Lego-like features we discussed earlier. It’s straightforward and you don’t need any tech skills. If you’d like a hand, our team is happy to help.
Big savings and simple cloud bills
Builder Cloud is the one account solution for hosting your entertainment app. Run on any public cloud from just one account – AWS, DigitalOcean, Alibaba Cloud and Microsoft Azure to name a few. Budget and predict your spending with our prepaid Cloud Wallet and forecasting tools – no unexpected surprises. Just last year our clients saved over $4.5 million!
The show must go on
Builder Care is our aftercare service. It helps keep your entertainment software running smoothly. We don’t want OS updates to break your software so our developers review your code to avoid bugs, errors or potential conflicts. To make sure nothing is missed we even have our AI monitor your app for potential issues a human wouldn’t notice!
Frequently asked questions
1. What does OTT stand for?
OTT stands for ‘over-the-top’. It refers to media streaming apps that work over the internet. They’re a layer ‘on top’ of the internet, thus the name. This is in contrast with conventional delivery technologies like satellite, cable, or physical storage options (CD, DVD, etc...).
2. What is OTT app development?
This is the step by step process used to create an OTT app. The specifics will vary depending on the app development company you work with. As a general rule, it’ll progress through a consultation, design stage, development process and feedback stage.
3. How do I create an OTT platform app?
It depends on your needs. There are generic platforms available. The issue with these is they aren’t designed with your business in mind.
A bespoke app means that everything works the way you expect. Our no-code solution lets you quickly build a custom OTT app. Our development teams manage everything so it works exactly as you hope.
4. What was India's first OTT mobile app?
BIGFlix was the first. It’s a movie-on-demand platform launched in 2008. They utilise a subscription business model.
5. What is OTT content?
Anything that’s streamed over the platform. It could be movies, tv shows, music or any other media.
6. Which OTT platform has the best content?
It comes down to what you like. Netflix, Amazon Prime Video, Hulu, Disney+ and HBO are all very popular. They use a range of marketing strategies and appeal to different user groups.
7. How much does it cost to develop an OTT app?
The exact price will vary depending on your specific needs. Some companies will guess a price. We’re different. You get an accurate price because our AI calculates your price based on the individual features your app needs. Check out our guide to mobile app development costs if you’d like to find out more.
8. What are the business models for OTT apps?
There are 3 main models used to generate revenues:
- SVOD (Subscription Video on Demand) – pay for monthly access
- AVOD ( Ad-Supported Video on Demand) – free to watch but shows ads
- TVOD (Transactional Video of Demand) – pay per video watched
9. Which payment methods do you accept?
Credit card, debit card, PayPal & bank transfer.
(Payment methods are country-specific and some may be unavailable in your country.)
10. Are there any hidden fees?
No! Our pricing is upfront and guaranteed. You pay per feature and it’s 100% transparent. The only additional costs you might have to pay are to third-party payment processors or delivery providers.