Every generation is more disenfranchised with voting than the last. With 75,000 people attending Vidcon every year, NBCU saw an opportunity to show Gen Z their voice matters by making it easy to express their opinion.
Each generation is more disenfranchised with voting than the last. NBC wanted to change that.
Over 75,000 people attend Vidcon every year. It’s an opportunity for exhibiting brands to create memorable moments for a huge audience.
But for NBC Universal, Vidcon 2019 was about more than making an impression. They wanted to show Gen Z that their voice matters.
How? By making it easy to express their opinion about the event and NBC’s channels.
The two custom voting apps helped NBC to engage Vidcon attendees in different ways.
“Stay Tuned for What Matters” let visitors to NBC’s booth share their opinions on the event itself. Meanwhile,
“E!” let attendees vote on their favorite celebrities and influencers.
We broadcast both sets of results as a wordclouds and categories in real-time onto TVs surrounding NBC’s event booth.
BBC Click Live
The outcome was a far superior event experience for attendees to NBC Universal’s 2019 Vidcon booth. It turned an ordinary event stand into an interactive experience.
In turn, the more visually engaging display attracted more attendees, more votes, and delivered more memorable moments - all happening at the NBC’s booth.
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