"Having the Builder technology within our VidCon activation amplified the experience.”

Challenge

NBCU always has a booth at VidCon. For VidCon 2019, they wanted to tell Gen Zers (approaching voting age) that their voice matters. NBCU needed a quick way for them to express their opinion. Specifically, they wanted visitors to talk about two of their channels – E! And Stay Tuned.

Solution

‘Stay Tuned for What Matters’ let festival-goers share their opinions and keep up with what was trending at VidCon. While E! let fans vote for their favourite celebrities, YouTube stars etc. Broadcasting fan favourites in each category.

Our help

We created two custom voting apps that people accessed on iPads. The results were screen-casted in real-time – onto TVs in the booth.

Related case studies

Builder Studio

Pepsi

Innovation at the edge of this enterprise eventually led to huge tangible improvements in costs and time efficiencies.

View case study

Builder Studio

Siam Makro

Siam Makro are growing fast, but their SaaS solution couldn’t scale with them. We helped them build a new order management system tailored to their business needs – over 5 years it came in at 1.67% of the previous cost.

View case study

Builder Studio

Moodit

Psychiatrist (and entrepreneur) Dr Hassan Yasin created an exercise app for mental health. His app lets people share how they feel in a really simple way and our intelligent algorithm helps them improve their mood by “Crowdsourcing positivity”.

View case study