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NBC Universal

Every generation is more disenfranchised with voting than the last. With 75,000 people attending Vidcon every year, NBCU saw an opportunity to show Gen Z their voice matters by making it easy to express their opinion.

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Headquarters

United States

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Business size

Enterprise

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Industry

Entertainment

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Goal

Customer Engagement

Challenge

Each generation is more disenfranchised with voting than the last. NBC wanted to change that.

Over 75,000 people attend Vidcon every year. It’s an opportunity for exhibiting brands to create memorable moments for a huge audience.

But for NBC Universal, Vidcon 2019 was about more than making an impression. They wanted to show Gen Z that their voice matters.

How? By making it easy to express their opinion about the event and NBC’s channels.

Solution

The two custom voting apps helped NBC to engage Vidcon attendees in different ways.

“Stay Tuned for What Matters” let visitors to NBC’s booth share their opinions on the event itself. Meanwhile,

“E!” let attendees vote on their favorite celebrities and influencers.

We broadcast both sets of results as a wordclouds and categories in real-time onto TVs surrounding NBC’s event booth.

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Project Overview

Product

Builder Studio

An app like

BBC Click Live

Features

3 features

Delivering a Superior Event Experience

The outcome was a far superior event experience for attendees to NBC Universal’s 2019 Vidcon booth. It turned an ordinary event stand into an interactive experience.

In turn, the more visually engaging display attracted more attendees, more votes, and delivered more memorable moments - all happening at the NBC’s booth.

Some of the features used
email

Email login

$ 2,700.00

Capture customer emails and authenticate their identities. Build a better user experience by making it easy for users to log in again in the future.

post-creation

Landing Page

$ 600

A page that acts as the first place a user arrives at. Can be used for advertising, or as an introduction to the product and its features.

sales

Wordcloud

$ 2,880.00

Present survey answers in a visually engaging way. Showcase top answers and commonly-used phrases in larger fonts and not so common in smaller fonts.

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