What is an eCommerce website?

All you need to know about an eCommerce website.

Viveka Nand

Sr SEO Manager at Builder.ai
· 3 minute read
What is ecommerce website

Who is Builder.ai?

We are on a mission to unlock everyone’s potential with the power of software! Our combined approach of AI, automation and talented humans means that your background, tech knowledge or budget will never hold you back.

Learn more about us

We live in the era of eCommerce.

eCommerce sales are rising exponentially each and every year - global sales are predicted to rise from $4,206 billion in 2020 to $6,542 billion in 2023.

There’s never been a better time to digitise your business’s commerce strategy - you won’t look back. Lockdowns past, present, and future have only intensified the need to formulate a digital business plan that places eCommerce at the center.

An app or eCommerce website is a first-port-of-call for any brand taking their business online.

But what is an eCommerce website?

An eCommerce website networks and connects customers with products. eCommerce usually involves the sales of physical products, anything from clothes to plants to diamonds to car tires - anything.

But it can also involve the sale of digital products and services, e.g. digital art downloads, 3D printing plans, and other digital files.

The anatomy of an eCommerce website

So what makes an eCommerce website?

There are 3 main components:

  • The storefront
  • The products
  • The checkout

Your storefront

The storefront brings your products together, organising them into categories with tags, filters, descriptions, and other key information.

eCommerce website store front

It acts as a gallery, replicating a physical storefront. Browsing the storefront should be swift, simple, and aesthetically pleasing. Customers should be able to glide through selections of clothes like they can glide through aisles and handrails in real-life clothes stores. Products should be shown in their best light and the entire aesthetic should revolve around your brand.

If the storefront doesn’t look good, it isn’t good.

Your products

Product description on an ecommerce website

The products themselves need to drive sales conversions. This means liquid UX and crystal-clear photography throughout. Customers need to have faith in what they’re buying - they want detail and descriptions that delve into the unique properties of your products and their USPs.

Product features, drop-down boxes, and other features need to work perfectly to keep the attention on the product.

Your checkout

Product checkout page on an ecommerce website

The checkout is the final stage of the customer’s journey. Once products have been added for purchase, the checkout enables customers to input delivery and payment information and data. Checkouts need to be secure with bullet-proof reliability - any sort of glitch or other issues here can be catastrophic, possibly turning away a sale.

Tuned checkouts with well-integrated payment methods, swift ordering functionality, and intelligent order tracking and account creation prevail here.

Other site features

As well as the above, eCommerce websites should feature blog posts, biographies or ‘about us’ sections, and other brand messaging.

Social media integration is also critical for customer engagement and retainment.

Small details help build an intricate, intimate, and memorable picture of your brand.

Build a pristine eCommerce site or app

Businesses today understand the importance of eCommerce strategy and want to get in on the action, and with Studio Store, it’s never been simpler.

Your eCommerce app needs to be:

  • Beautiful
  • Bullet-proof and reliable
  • Fluid with a super-quick UI and UX
  • Engaging
  • Intuitive
  • Secure

Studio Store ticks all the boxes, providing you with a pre-packaged app that perfectly matches your business’s needs.

So, what are you waiting for? Use our award-winning Builder Studio Store to get your hands on a pre-packaged eCommerce app, and take your business to the next level today.

Viveka Nand

Sr SEO Manager at Builder.ai

Viveka Nand is a Sr SEO manager at Builder.ai where he applies 10+ years of experience to ensure the company’s organic growth on search engines. Viveka has BA from Magadh University, India.

Your apps made to order

Trusted by the world's leading brands

BBC logoMakro logoVirgin Unite logoNBC logo
Your apps made to order

Related articles

The 4 Top eCommerce Trends in 2021

The 4 Top eCommerce Trends in 2021

Struggling to pick apart the possibilities from the projections? Read on…

Loretta Nguyen

· 4 minute read
5 key innovations that will shape ecommerce in 2020

5 key innovations that will shape ecommerce in 2020

The way in which customers engage with your product is changing.

Erica Grigg

· 4 minute read
3 (more) ways AI can transform software & mobile app development

3 (more) ways AI can transform software & mobile app development

Builders, we started a conversation back in the end of November...

Erica Grigg

· 3 minute read

Related case studies

Pepsi

Pepsi Case Study - Builder.ai®

We created a B2B ecommerce app for Pepsi at a fraction of the cost. Automating the order process and enabling their resellers to order online. Read the full case study here.

Siam Makro

How we saved Makro 98.3% on order management software costs

Asia’s largest cash and carry needed software that could scale with their rapid growth, so we built them something that allowed them to onboard new customers without technical hiccups.

Moodit

How we helped Moodit’s users “crowdsource” positivity

With our help, Dr Hassan Yasin created a mental health app designed to help children and adolescents express their worries and improve their social connectedness.