3 Ways Apps Improve Customer Loyalty

Customer loyalty is crucial for modern business.

But what does customer loyalty even involve?

Customer loyalty is the connection customers form with the brands they purchase from and interact with. It includes customer service, engagement on social channels, promotions and personalisation.

Here’s why customer loyalty matters:

HubSpot found that over $60 billion is lost from US companies each year due to poor customer service
60% of customers would consider switching brands if they experience two or three instances of bad customer service
Google found that 90% of marketers agree personalisation is a major factor in business profitability
Oberlo found that loyal customers have a greater total customer lifetime value (306% higher than other customers)

Wonder how to build brand loyalty? Here are 3 amazing and effective ways to build brand loyalty today:

Wondering how to build brand loyalty through social media? Drill down into your customer’s interests and work with those to engage them on topics that are relevant to them. You can use social media analytics to find out where your audience’s interests converge – their favourite topics and cultural interests.

This information allows you to create content specifically tailored to them. You can discuss relevant trends in your niche, e.g. if you’re in the health and beauty niche, you’ll probably want to focus on sustainable and plastic-free initiatives. If you’re in the over-60s niche, you might want to look at the news and current affairs that affect your audience’s age group.

Research your audience
Engage them on the subjects they’re already engaged with
Respond positively and take part in the conversation

2. Provide customisation, loyalty and personalisation options

Personalisation and customisation have become a digital marketing mantra.

Customisation and personalisation options span from personalised promos to push notifications. Customers want to integrate themselves with a brand, and this can be achieved with loyalty programs and a recommendations feature.

Builder.ai apps have loyalty programs, push notifications and a recommendations feature built-in:

The salon app allows you to send location-based notifications when past customers are nearby, alerting them of any last-minute appointments
The retail app allows you to send customised promos to your customers
The gym app and spa app allow you to alert existing customers to new slots, classes and services

3. Brand your way to customer loyalty success

Visual branding and brand messaging are critical to customer loyalty. Customers want your brand to resonate with them on a tactile and personal level.

Branding should be tailored to your audience. Youthfully spirited, light-on-their feet brands should take advantage of lighter colours and poppy branding effects. More sincere brands targeting an older audience should be bolder and more robust-looking.

Take a look at colour theory – it’s very important for communicating your brand in a way that emotionally resonates with your customers.