Ridhima Gupta
Ridhima is the Global Head of Product Marketing at Builder.ai. With 16+ years of experience in delivering data-driven, strategic marketing campaigns, Ridhima’s innovative approach has accelerated growth within the product marketing and content teams.

Mobile app marketing: Everything you need to know (from pre-launch to post-launch)
Tease your target audience, build anticipation and launch your app like a rocket 🚀

How to conduct an app SWOT analysis (for long-term success)
Use this framework to reposition your app and steal a march on competitors

Raising capital for your business with confidence
All the information you need to rock that investor meeting and acquire capital for your business.

14 underrated mobile app benefits that could transform your business
Even sceptics can’t ignore these…

How to make the most of your tech event attendance
Tech events are great opportunities for any business, whether attending or exhibiting. Here’s the Builder.ai checklist on how to prepare for your visit to get the most out of your time there!

Why are more retailers stepping away from online marketplaces?
High commissions, choice paralysis and payment delays are causing problems