Ridhima Gupta

Ridhima Gupta, Global Head of Marketing

Ridhima Gupta

Global Head of Marketing at Builder.ai

Ridhima is the Global Head of Marketing at Builder.ai. With 16+ years of experience in delivering data-driven, strategic marketing campaigns, Ridhima’s innovative approach has accelerated growth within the marketing and content teams.

50+ revenue-boosting examples of in-app purchases (across industries)

50+ revenue-boosting examples of in-app purchases (across industries)

Discover the different types of IAPs, how they work and more…

Ridhima Gupta

· 19 minute read
In-app advertising: How to generate revenue without destroying your user experience

In-app advertising: How to generate revenue without destroying your user experience

It’s a balancing act to unlock this revenue stream without alienating users…

Ridhima Gupta

· 13 minute read
App competitive analysis: 6 steps to stealing a market share

App competitive analysis: 6 steps to stealing a market share

Here’s how your app can win—and defend—the heavyweight belt in your niche…

Ridhima Gupta

· 10 minute read
How to create an app business plan investors can’t ignore

How to create an app business plan investors can’t ignore

Reel in third-party funding by setting SMART goals, conducting a thorough competitive analysis and nailing your numbers

Ridhima Gupta

· 13 minute read
24 key mobile app metrics to track (and how to improve them)

24 key mobile app metrics to track (and how to improve them)

Moving the needle on these analytics will maximise your app’s success

Ridhima Gupta

· 19 minute read
9 ecommerce marketing strategies you SHOULDN'T use (and what to do instead)

9 ecommerce marketing strategies you SHOULDN'T use (and what to do instead)

These strategies are a sure-fire way for you to tank your marketing ROI

Ridhima Gupta

· 11 minute read
Mobile app marketing: Everything you need to know (from pre-launch to post-launch)

Mobile app marketing: Everything you need to know (from pre-launch to post-launch)

Tease your target audience, build anticipation and launch your app like a rocket 🚀

Ridhima Gupta

· 11 minute read
How to conduct an app SWOT analysis (for long-term success)

How to conduct an app SWOT analysis (for long-term success)

Use this framework to reposition your app and steal a march on competitors

Ridhima Gupta

· 8 minute read
Raising capital for your business with confidence

Raising capital for your business with confidence

All the information you need to rock that investor meeting and acquire capital for your business.

Ridhima Gupta

· 7 minute read
How to make the most of your tech event attendance

How to make the most of your tech event attendance

Tech events are great opportunities for any business, whether attending or exhibiting. Here’s the Builder.ai checklist on how to prepare for your visit to get the most out of your time there!

Ridhima Gupta

· 4 minute read
Why are more retailers stepping away from online marketplaces?

Why are more retailers stepping away from online marketplaces?

High commissions, choice paralysis and payment delays are causing problems

Ridhima Gupta

· 4 minute read