How AI is helping retailers (and customers) this holiday season

Here’s how you can unwrap extra revenue while delivering memorable experiences to customers

Ananth Ramanathan

VP Studio Store at Builder.ai
· 4 minute read
An illustration of AI in the retail industry depicting icons of a bill, cart, shop and AI

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The tinsel is up and the festive spirit is in the air—it's that magical time of year again when holiday shopping takes centre stage.

So, brace yourselves, because ‘tis the season to be jolly, especially for retailers like you!

As you gear up for the festive frenzy, the magic wand you need isn't made of candy canes but lines of code.

Without further ado, let's unwrap the top 5 ways Artificial Intelligence (AI) can make your retail dreams come true👇

1. Give your customers the gift of personalised shopping

Imagine your customers are able to find the exact things that they wanted for Christmas for their family and themselves.

With AI, your customer's journey can be converted into a personalised sleigh ride. By analysing customer behaviour and preferences, AI recommends products that make their hearts skip a beat.

From gift suggestions to tailored discounts and personalised promotions, you can turn every click into a festive surprise with AI. Give your customers the joy of finding the perfect gift effortlessly and watch your sales soar like Rudolph through the night sky.

So step into the world of personalised shopping experiences, where AI dons the hat of one’s own virtual shopping assistant. It's like having Santa's little helper, but with a database filled with your customers’ preferences!

AI algorithms sift through individual past purchases and analyse their browsing history to recommend gifts tailored just for them. No more wandering through aisles wondering what to buy—AI ensures that your customer’s shopping journey is as unique as they are.

2. Flaunt your holiday inventory and never leave your shelves empty

Picture this:

Your customers are eager to grab the hottest holiday deals, only to find empty shelves or items that don’t spread any holiday cheer. AI comes again to play Santa, ensuring your inventory stays stocked and smartly managed.

With predictive analytics, AI analyses past sales data and current trends, forecasting what products will fly off the shelves fastest. Avoid the dreaded "out of stock" scenario and keep your customers merry and bright.

In the land of holiday retail, inventory management is a retailer’s unsung hero. Thanks to AI, it's not just about stocking shelves; it's about orchestrating a balance of supply and demand.

So, whether you're searching for the cutest toy or the cosiest sweater, AI ensures that the shelves are stocked and your holiday wishes are granted without the frustration of sold-out items or mountains of deadstock.

3. Let your chatbots do more than just festive small talk

As you navigate the hustle and bustle of holiday shopping, your AI chatbots can stand ready to assist, making sure your customer’s journey is as smooth as possible.

These virtual helpers, armed with natural language processing (NLP) and a dash of holiday cheer, can engage in festive banter, offer gift suggestions and answer queries faster than you can say, "Jingle all the way!" It's customer support at the speed of holiday magic, ensuring you're never left out in the cold.

Imagine having a friendly and knowledgeable assistant available to your customers 24/7, ready to guide them through the aisles or help them navigate the online marketplace.

AI chatbots are not just programmed responses; they evolve with each interaction, learning from your preferences and adapting to your customers’ needs. It's like having a shopping companion who knows the ins and outs of every store, providing recommendations with a touch of personality and efficiency that enhances your shopping experience every time.

4. Guard customer transactions against online fraud

In a world where online transactions multiply like snowflakes, the Grinches of the cyber world are always lurking. Fear not! AI is your fairy godmother, keeping a watchful eye on every transaction your customers make.

With algorithms sharper than a reindeer's antlers, AI identifies unusual patterns, spots fraudulent activities and ensures your holiday budget stays safe and sound. It's the gift of security, wrapped up with your peace of mind.

For example, as a customer clicks “purchase” AI is already analysing your transaction and cross-referencing it with known fraud patterns.

This ensures that your customer’s holiday cheer isn't dampened by the grinches of the digital realm, allowing you to focus on the joy of giving.

5. Set up dynamic pricing based on supply and demand

Thanks to AI's prowess in real-time analysis, retailers can implement dynamic pricing strategies that adjust according to supply and demand.

This isn't just about discounts; it's about smart savings. Prices change dynamically, responding to the market's heartbeat. The result?

More attractive deals for shoppers and optimised revenue for retailers.

Aside from supply and demand, AI's real-time analysis allows retailers to adjust prices based on inventory levels and even competitor pricing.

This dynamic pricing strategy ensures that your customers not only get the best deals but also that you can navigate the complexities of holiday pricing, offering discounts and promotions that align with your budget.

Wrapping up

While you navigate through the holiday snowstorm, know that AI is an elf to your Santa Claus.

It's working away diligently in the background to ensure your customers have a memorable and hassle-free shopping experience, while streamlining your operations and maximising your revenue.

For more retail and AI insights, join our Christmas card list 👇

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Ananth Ramanathan

VP Studio Store at Builder.ai

Ananth Ramanathan runs Studio Store business at Builder.ai with a mission of digitising a 1M+ micro SMEs in the next 5 years. He oversees the commercial, product, and customer success functions to rapidly scale Studio Store globally. Ananth's an experienced tech business operator, a failed entrepreneur, and an active angel investor.

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