Laura McAllister

Laura Mcallister

Laura McAllister

Delivery - Product Owner

Laura McAllister is a seasoned Productologist at Builder.ai, specializing as a Product Owner. Her expertise lies in spearheading the successful launch of multiple apps and websites for growing businesses and startups. With a keen eye for detail and a knack for translating client visions into reality, Laura consistently delivers innovative solutions that drive tangible results.

12 strategies to create great app preview videos for the Apple App Store

12 strategies to create great app preview videos for the Apple App Store

Here’s how to create preview videos that make users hit the “Get” button…

Laura McAllister

· 10 minute read
The definitive guide to App Store screenshots (sizes, guidelines & more)

The definitive guide to App Store screenshots (sizes, guidelines & more)

Here’s how to create iOS app screenshots that make users hit the “Get” button…

Laura McAllister

· 11 minute read
15 secret strategies to improve app ratings and reviews

15 secret strategies to improve app ratings and reviews

Here’s how you can secure ratings and reviews at scale and skyrocket your app store rankings…

Laura McAllister

· 14 minute read
24 fundamental features for your mobile app (with examples)

24 fundamental features for your mobile app (with examples)

Here are the features ecommerce, finance, health & fitness, travel, e-learning and entertainment apps need to succeed

Laura McAllister

· 15 minute read
8 app monetization strategies that drive long-term success

8 app monetization strategies that drive long-term success

Leveraging app monetization models like freemium, in-app purchases and in-app advertising will maximise your ROI

Laura McAllister

· 16 minute read