Laura McAllister
Laura McAllister is a seasoned Productologist at Builder.ai, specializing as a Product Owner. Her expertise lies in spearheading the successful launch of multiple apps and websites for growing businesses and startups. With a keen eye for detail and a knack for translating client visions into reality, Laura consistently delivers innovative solutions that drive tangible results.
![The definitive guide to Google Play screenshots (guidelines, sizes and more)](/images/google-play-screenshot-guidelines.png)
The definitive guide to Google Play screenshots (guidelines, sizes and more)
Here’s how to create Android app screenshots that make users hit the “Install” button…
![12 strategies to create great app preview videos for the Apple App Store](/images/strategies-to-create-great-app-preview-videos-for-the-apple-app-store.png)
12 strategies to create great app preview videos for the Apple App Store
Here’s how to create preview videos that make users hit the “Get” button…
![The definitive guide to App Store screenshots (sizes, guidelines & more)](/images/guide-to-app-store-screenshots.png)
The definitive guide to App Store screenshots (sizes, guidelines & more)
Here’s how to create iOS app screenshots that make users hit the “Get” button…
![15 secret strategies to improve app ratings and reviews](/images/strategies-to-improve-app-ratings.png)
15 secret strategies to improve app ratings and reviews
Here’s how you can secure ratings and reviews at scale and skyrocket your app store rankings…
![24 fundamental features for your mobile app (with examples)](/images/mobile-app-features.png)
24 fundamental features for your mobile app (with examples)
Here are the features ecommerce, finance, health & fitness, travel, e-learning and entertainment apps need to succeed
![8 app monetization strategies that drive long-term success](/images/app-monetisation-strategies.png)
8 app monetization strategies that drive long-term success
Leveraging app monetization models like freemium, in-app purchases and in-app advertising will maximise your ROI
![How App Store Optimization (ASO) can 10x your user acquisition](/images/appstore-optimisation-advice.png)
How App Store Optimization (ASO) can 10x your user acquisition
ASO is low cost, high impact and relatively easy to master.