Custom app development

Custom app development 101: Build process and differences to no-code

What is custom app development?

Custom mobile app development typically involves building software applications from scratch, specifically tailored to meet your unique needs and preferences. It goes beyond off-the-shelf solutions and offers a fully personalised user experience, ensuring that your app's design, features and functionality align perfectly with your requirements.

Building custom applications allows for greater flexibility, scalability and the ability to address specific challenges to maximise your app's potential for success.

In recent years, the custom app development process has been streamlined thanks to the rise of low-code app builders, meaning it's cheaper and more efficient to create custom apps.

How is custom app development different from no-code app development?

Both custom development and conventional app development focus on creating different apps for different use cases. However, the table below highlights some of the key differences in how custom app development differs from conventional app development.

Custom application development

No-code app development


Involves creating software applications that are specifically tailored to the unique business requirements

Relies on pre-built solutions that cater to a broader audience


Offers a personalised user experience, as it's designed to address specific challenges and preferences

Has more standardised user interface and features


Allows for greater flexibility in incorporating specific features and functionalities

Offers limited customisation options as they're off-the-shelf applications


It can be more complex and time-consuming since it starts from scratch and involves designing everything from the ground up

It can be faster as it leverages existing templates and frameworks


The cost of custom app is often more due to the additional time and effort required

It’s cheaper than custom app development


The apps are designed to scale with the growth of the organisation

The apps may have limitations in adapting to significant changes or expansions

Process of building custom apps

To develop custom applications, you need to follow a specific app development process, which involves the following key steps:

1 - Requirements gathering

Before starting with custom mobile app development, it's important to understand your needs, objectives and target audience and gather detailed requirements to define the app's purpose, features and functionalities.

2 - Design stage and planning

After gathering input, the first step is to create a wireframe or prototype to visualise the app's layout and user interface. This involves planning the app's architecture, data flow and technology stack.

3 - Development

After prototyping comes coding. You need to write the code to build the app's front-end and back-end components, develop features and integrate necessary APIs or third-party services.

4 - Testing

After the development phase, you need to conduct rigorous testing to identify and fix bugs, errors and usability issues. It's important to perform functional, performance and security testing.

5 - Deployment

Prepare the app for deployment on the desired mobile app store only after successful testing of the app. Here, you also need to set up the necessary servers and databases.

6 - Launch

Finally, release your mobile application to the target audience. At this stage, it's important to monitor the performance and address any issues.

7 - Maintenance and support

After a successful launch, you need to maintain your app by constantly updating it to ensure smooth business operation and compatibility with new devices or OS versions.

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