Continue to main
  • Products
    Business icon

    Build software

    Builder StudioTM
    Create your custom app and own all the code
    Studio StoreTM
    Sell goods and services online with ready-to-go-apps
    Builder NowTM
    Turn your app idea into a working prototype
    Studio RapidTM
    Build and launch enterprise apps in weeks
    Cloud hosting icon

    Hosting

    Builder Cloud
    Save big on all the cloud services you need
    Software support icon

    Support

    Builder Care
    Keep your app fresh forever with fixes and updates
  • Solutions for
    Business icon

    Business

    Entrepreneurs
    Make your dream business app a reality
    SMBs
    Scale your sales with an app you own
    Enterprise
    Bypass your internal teams and get apps built fast
    Industries icon

    Industries

    Retail & Ecommerce >Financial Services >Healthcare >Construction >Travel & Hospitality >Education >Media & Entertainment >
    See all industries >
  • Resources
    Case studies icon
    Case studies
    Real app-building stories from our customers
    Guides icon
    Guides
    Expert advice on how to start, run and market your app
    Blog icon
    Blog
    News, industry trends and quick-fire business tips
  • About us
    Story board icon
    Our story
    Why we're here - and how we can help you
    Question mark icon
    Why Builder.ai
    Find out how we compare with all your other options
    How we use AI
    How we use AI
    Discover the tech behind our products and services
    Newsroom
    Newsroom
    Builder.ai has been making headlines…
  • Pricing
  • Sign in
  • Get started
  • Products
    Business icon

    Build software

    Builder StudioTM
    Create your custom app and own all the code
    Studio StoreTM
    Sell goods and services online with ready-to-go-apps
    Builder NowTM
    Turn your app idea into a working prototype
    Studio RapidTM
    Build and launch enterprise apps in weeks
    Cloud hosting icon

    Hosting

    Builder Cloud
    Save big on all the cloud services you need
    Software support icon

    Support

    Builder Care
    Keep your app fresh forever with fixes and updates
  • Solutions for
    Business icon

    Business

    Entrepreneurs
    Make your dream business app a reality
    SMBs
    Scale your sales with an app you own
    Enterprise
    Bypass your internal teams and get apps built fast
    Industries icon

    Industries

    Retail & Ecommerce >Financial Services >Healthcare >Construction >Travel & Hospitality >Education >Media & Entertainment >
    See all industries >
  • Resources
    Case studies icon
    Case studies
    Real app-building stories from our customers
    Guides icon
    Guides
    Expert advice on how to start, run and market your app
    Blog icon
    Blog
    News, industry trends and quick-fire business tips
  • About us
    Story board icon
    Our story
    Why we're here - and how we can help you
    Question mark icon
    Why Builder.ai
    Find out how we compare with all your other options
    How we use AI
    How we use AI
    Discover the tech behind our products and services
    Newsroom
    Newsroom
    Builder.ai has been making headlines…
  • PricingSign in
    Get started
< All posts
Marketing

How to make your project, "Wow!" with business model canvas

Whether you’re starting a new business or giving your existing business model a second look, it’s imperative to have a clear vision of where you are and where you’re headed.

Lakshmi Devan
Senior Manager Content @ Builder.ai®
February 1, 2019
Facebook
Twitter
LinkedIn
Entrepreneur signs

Whether you’re starting a new business or giving your existing business model a second look, it’s imperative to have a clear vision of where you are and where you’re headed.If a successful business can be considered a destination, then a clear and accurate roadmap would be a necessity in order to find your way there. This doesn't just go for tech-focused projects--rather it's useful for every kind of new project.The Business Model Canvas is that road map. It was originally proposed and developed in 2008 by Alexander Osterwalder, based upon his 2004 thesis: The Business Model Ontology – A Proposition in a Design Science Approach. Since then, a variety of canvasses for specific business niches have been developed. Osterwalder’s canvas includes nine basic elements represented by the following diagram:

Business-Model-Canvas

These nine elements encompass each of the most important considerations in developing a successful business plan. They are: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams. These elements, taken together provide a clear window into the key drivers of your business.The Business Model Canvas stands in contrast to the traditional business plan that can encompass endless pages of tedious information. Filling out this canvas completely and thoughtfully is an important step in creating or fine-tuning a succinct, easily understandable business road map. It’s a map that you and your partners and employees can easily refer to and tweak as real-world considerations inevitably alter your original course.

So let’s get started

When you first dive into your Business Model Canvas, the most important consideration is flexibility and an open mind. Create a copy of the canvas on a white board and then brainstorm. This format will allow you to more easily delete and rearrange elements as you fine tune your model.Once you’ve created this blank slate, consider each element carefully.

Customer segments

Clearly identify your customers. Identify their behaviors. What do they want. What do they need? Where do they live? What do they do? What do they think? What existing need do they have that your product can fill? What alternatives do they have to fill those needs?Remember, customers aren’t only the end users of your product. If you’re a web presence, you may also have advertisers to consider. Is your product sold in stores? Consider buyers as another segment. Be careful to identify all aspects of your market. Each one will contain its own customer segment.Now rank these segments in order of priority. If you were only able to target one, which would it be?

Value propositions

So, you’ve identified your customer segments and their needs. Now, how does your product or service meet those needs? What other alternatives do customers have, and why is yours better? Write them all down. Now rank them as best you can according to their importance to the customer. You may not think of them all, and your ranking may turn out to be wrong, but the important thing is to establish a starting point.The advantage of a Business Model Canvas is that it’s easily adjusted as real-world facts present themselves. Don’t worry about finding the definitive answers on your first try. Experience will teach you as you go.

Channels

What’s the journey taken by your product to the customer? How do you promote it? Where do they find it? Do third parties sell it? Do third parties provide service after the sale?Think of every way in which your customers must be reached in order for them to become aware of, acquire, and be satisfied with your product or service. These are your channels. Are they all in place? Are they working? How can they be improved?

Customer relationships

How do you and the customer interact, and how does that differ depending upon the channel? It doesn’t matter that your product is the best alternative to all other providers. Poor communication can sour a customer relationship more quickly than nearly anything else.A problem with quality or availability or service can be overcome. But if there’s no one for customers to communicate with in order to resolve the problem, they’ll move on without a second thought.

Revenue streams

Simple. Where does your revenue come from? But don’t just list the sources of your revenue. You should also link those revenue streams to the customer segments and value propositions that generate them.

Key activities

These are the activities that are crucial to delivering your value propositions. What are the things you do to make everything else happen? Can you improve on these activities? Are there activities that have been neglected or overlooked completely?

Key resources

These are the strategic assets that must be in place in order for your business to compete. Ask yourself what things you need to be able to meet your customers’ needs. Which of these things are unique to you as compared to your competitors? Connect these resources to the key activities that are dependent upon them.

Key partnerships

Having completed the last two steps, you’ve now identified the activities and resources necessary to the operation of your business. This is the step in which you identify which of those are best established as your responsibility and which are perhaps best farmed out to partners who might have greater expertise or the ability to deliver them with greater efficiency.Different activities require different skills. It’s important to identify key partners to help with what you don’t do best so you can concentrate on your strengths.

Cost structure

Finally, as with revenue streams, it’s important to identify costs and look at them in relation to how they align with value propositions. If you have costs that don’t relate to the items identified above, it’s time to evaluate the advisability of those costs.

Now you’ve got a complete business model canvas

Study it. Apply it. Fine tune it. Share it with partners and employees. You’ll find that a succinct map of the elements listed above can be an invaluable tool in keeping key players on the same page and in driving the continued success of your business.

Found it useful? Share it on:
Facebook
Twitter
LinkedIn
Lakshmi Devan
Senior Manager Content @ Builder.ai®
TwitterLinkedIn
Lakshmi is a communications professional with over 6 years of experience across industries- from digital media and fashion to health and technology. She specialised in Integrated Marketing and Communications cum laude, and naturally, can work her magic best when handling public relations, marketing and editorial content and communication. Most people find her moderately introverted, conspicuously sassy, significantly energetic, and massively dog-loving.
View all posts from
Lakshmi Devan
Arrow right

Related articles

Marketing
10 inspiring podcasts for the entrepreneur in all of us
10 inspiring podcasts for the entrepreneur in all of us

One of the best ways to learn and grow is through listening.

Erica Grigg
May 13, 2019
Technology
3 (more) ways AI can transform software & mobile app development
3 (more) ways AI can transform software & mobile app development

Builders, we started a conversation back in the end of November...

Erica Grigg
December 9, 2019
10 signs you're destined to be an entrepreneur
10 signs you're destined to be an entrepreneur

#BuilderGeneration is about embracing that entrepreneurial spirit!

Team Builder
June 12, 2018

Related case studies

BBC Click Live
BBC Click Live

BBC Click wanted to make it easy for people to sign up for events and interact with each live show. We worked with the BBC to offer attendees a world-class event experience that drove engagement and enjoyment across-the-board.

View case study
Arrow right
NBC Universal
NBC Universal

Every generation is more disenfranchised with voting than the last. With 75,000 people attending Vidcon every year, NBCU saw an opportunity to show Gen Z their voice matters by making it easy to express their opinion.

View case study
Arrow right
Builder Cloud
Zoomcar
Zoomcar

India’s largest self-drive car rental company wanted big savings without any commitment...

View case study
Arrow right
View more

Subscribe to our newsletter

Sign up to our newsletter to get monthly updates on new posts, discounted tickets for our events and possibly some candies, too.

Blog newsletter subscribe image
Builder.ai logo
Software as easy as ordering pizza
Try it for free
Right circle
Builder Studio app building illustration
Builder.ai logo
  • Facebook logoFacebook
  • Twitter logoTwitter
  • LinkedIn logoLinkedIn
  • YouTube logoYouTube
  • Instagram logoInstagram

Products

  • Builder Studio
  • Builder Care
  • Builder Cloud
  • Studio Rapid

Resources

  • App Builder
  • Guides
  • Case studies
  • DevOps

Company

  • About us
  • Careers
  • Partners

Reach us

  • Blog
  • Newsroom
  • Contact us
Builder.ai®, 6th Floor, North West House, 119 Marylebone Rd, London NW1 5PU.
Copyright © 2022 Engineer.ai Corp. All rights reserved.
Terms | Privacy | CCPA | Cookie Policy | Cookie Settings | Legal and Compliance
CogX awards budge
CogX awards budge
close icon

Get a free demo