63% are more likely to make purchases through apps. 51% are more likely to make purchases through apps that provide some form of personalised incentives, marketing or rewards.
That means personalisation and branding are crucial to the success of your app.
Here are the 4 best ways to enhance in-app brand personalisation!
Branding primarily revolves around your logo, colour scheme and graphical interface or UI.
Famous brand logos range from Google’s ubiquitous multi-colour font to McDonald’s golden arches and the memorable but inauspicious Amazon smile.
Designing a logo should be stop number 1 in your app creation journey. If you don’t already have a logo then think carefully about how it can evoke your brand principles, USP and aesthetics.
Your logo needs to speak to your audience and tie in with your brand colour schemes.
Colour theory is a longstanding key component of visual branding and it’s well known that different colours evoke different emotions or design aesthetics.
Typical examples include blue for socially-oriented, calming branding, green for brands with a strong ethical and environmental focus or yellow for optimistic or future-oriented brands. Black, grey or white are excellent for technological brands whereas purple is often suited to action-oriented brands or luxury products.
There are many awesome colour-scheme generator apps online, such as Coolors.co and Adobe Colors.
These can help you build a standard 4 or 5 shade colour scheme for your app.
#2 Brand messaging
Even though apps typically contain small amounts of text, the text you do add to your app is extremely important.
The crucial thing here is that it needs to be crystal-clear, especially when you’re providing instructions and guidance on how to use features.
Creating accurate, evocative and rich product descriptions is also crucial.
Think about your app content copy in advance.
What sort of tone can you need to adapt to communicate with your audience effectively?
#3 Loyalty and promotions
Loyalty and promotions are one of the key reasons why apps enjoy high ROI, customer retainment and conversions rates
By providing a personalised in-app experience via a mixture of push notifications, loyalty points, referral and personal offers, you can build a rapport with your customers and help them feel more valued.
Personalised in-app experiences can also encourage users to leave positive reviews in return for incentives and promos.
#4 Use data to drive marketing
By collecting app usage data, you can optimise your marketing campaigns and adapt your products and service offerings.
App traffic data enables you to target marketing campaigns to peak usage hours when they’re most effective.
By cross-analysing app data with social media stats, you can also discover your audience in greater detail, helping you tweak brand and product messaging.
Harness the power of builder.ai’s pre-packaged apps
With beautiful, reliable interfaces and heaps of personalisation options ranging from visual branding to data-driven marketing, promos and loyalty schemes, Builder.ai’s pre-packaged apps will accelerate your business into the 21st century and beyond!
Liam Collins is the Head of Performance at Builder.ai® where he accelerates growth with his innovative approach to marketing strategies, budgets and team management. Liam has 10 years industry experience and a BA in Creative Writing from the University of Greenwich.