Continue to main
  • Products
    Business icon

    Build software

    Builder StudioTM
    Create your custom app and own all the code
    Studio StoreTM
    Sell goods and services online with ready-to-go-apps
    Builder NowTM
    Turn your app idea into a working prototype
    Studio RapidTM
    Build and launch enterprise apps in weeks
    Cloud hosting icon

    Hosting

    Builder Cloud
    Save big on all the cloud services you need
    Software support icon

    Support

    Builder Care
    Keep your app fresh forever with fixes and updates
  • Solutions for
    Business icon

    Business

    Entrepreneurs
    Make your dream business app a reality
    SMBs
    Scale your sales with an app you own
    Enterprise
    Bypass your internal teams and get apps built fast
    Industries icon

    Industries

    Retail & Ecommerce >Financial Services >Healthcare >Construction >Travel & Hospitality >Education >Media & Entertainment >
    See all industries >
  • Resources
    Case studies icon
    Case studies
    Real app-building stories from our customers
    Guides icon
    Guides
    Expert advice on how to start, run and market your app
    Blog icon
    Blog
    News, industry trends and quick-fire business tips
  • About us
    Story board icon
    Our story
    Why we're here - and how we can help you
    Question mark icon
    Why Builder.ai
    Find out how we compare with all your other options
    How we use AI
    How we use AI
    Discover the tech behind our products and services
    Newsroom
    Newsroom
    Builder.ai has been making headlines…
  • Pricing
  • Sign in
  • Get started
  • Products
    Business icon

    Build software

    Builder StudioTM
    Create your custom app and own all the code
    Studio StoreTM
    Sell goods and services online with ready-to-go-apps
    Builder NowTM
    Turn your app idea into a working prototype
    Studio RapidTM
    Build and launch enterprise apps in weeks
    Cloud hosting icon

    Hosting

    Builder Cloud
    Save big on all the cloud services you need
    Software support icon

    Support

    Builder Care
    Keep your app fresh forever with fixes and updates
  • Solutions for
    Business icon

    Business

    Entrepreneurs
    Make your dream business app a reality
    SMBs
    Scale your sales with an app you own
    Enterprise
    Bypass your internal teams and get apps built fast
    Industries icon

    Industries

    Retail & Ecommerce >Financial Services >Healthcare >Construction >Travel & Hospitality >Education >Media & Entertainment >
    See all industries >
  • Resources
    Case studies icon
    Case studies
    Real app-building stories from our customers
    Guides icon
    Guides
    Expert advice on how to start, run and market your app
    Blog icon
    Blog
    News, industry trends and quick-fire business tips
  • About us
    Story board icon
    Our story
    Why we're here - and how we can help you
    Question mark icon
    Why Builder.ai
    Find out how we compare with all your other options
    How we use AI
    How we use AI
    Discover the tech behind our products and services
    Newsroom
    Newsroom
    Builder.ai has been making headlines…
  • PricingSign in
    Get started
< All posts
Trends

What does it truly mean to win as a business?

Many fans are aware of the GOAT (Greatest Of All Time) concept and the examples that sit atop their favourite sport: Serena Williams, Michael Jordan, Lewis Hamilton, Tiger Woods. No doubt their achievements and those of their peers can always be compared, everyone is entitled to their own opinion, but what can’t be denied is that in order to be a GOAT you cannot be a flash in the pan.

Graeme Lipschitz
Head of Enterprise Sales @ Builder.ai®
September 9, 2020
Facebook
Twitter
LinkedIn
Win as a business

As a cricket-addicted youngster in South Africa, I was bombarded with different marketing messages from commercial sponsors over the years. Luckily for me, the messaging from Benson&Hedges didn’t stick; but the tagline from the World’s 2nd largest brewer did: The Taste that’s Stood the Test of Time.

“The Test of Time” is an interesting and wide-ranging concept. Silicon Valley has an (un)healthy obsession with eradicating man’s limited lifespan: from Elon Musk’s Neuralink- which is going to allow for the recording, storage and sharing of memories- to Alphabet’s Calico which is “targeting the diseases which cause aging.” Given that, at the time of publishing, these mind bending technologies are not mainstream: how are we, as finite human beings, during an existential crisis (Covid-19), supposed to assess ourselves when it comes to such aspects as achieving our purpose and success?

Many fans are aware of the GOAT (Greatest Of All Time) concept and the examples that sit atop their favourite sport: Serena Williams, Michael Jordan, Lewis Hamilton, Tiger Woods. No doubt their achievements and those of their peers can always be compared, everyone is entitled to their own opinion, but what can’t be denied is that in order to be a GOAT you cannot be a flash in the pan. You have to withstand different opponents, varying conditions of play, strategies aimed at defeating you, your own weaknesses and, above all, the test of time.

But what exactly is that?

One could argue that outlasting is far more important than outplaying. Many legends weren’t the most talented of their era; but all of them have had incredibly drawn out careers.

Too often we see extraordinary, prodigious talent that doesn’t fuse well enough with longevity to achieve legendary status. History is littered with examples: The 27 Club, Tupac, Biggy, River Phoenix, Bruce Lee, Heath Ledger, the list goes on. Granted, while many of those fatalities were due to forces outside of their control, it’s the ability to positively control what you can, that is the unspoken hero when it comes to passing The Test of Time.

Theory, conjecture and modern technology aside: what practical measures can we put in place to ensure longevity? I’m no health guru: my high horse does not traverse the diet and exercise landscape. Many seemingly fit and healthy human beings are gone too soon. Nor am I the bastion of mental health: I suffer from depression and regularly resort to deep breathing exercises to exert some kind of calm and control over my small corner of a world seemingly gone mad. “Down to Earth with Zac Efron” Episode 4 is an instructive study of the world’s blue zones: geographic areas where people regularly live to the age of 100 and beyond.

couple

Fascinatingly, a sample centenarian is seen performing a daily ritual of guzzling pasta, followed by a walk to the pub for a glass of wine and taking the stairs home. Amongst a host of other comments, the old-timer mentioned living multiple lives (soldier, husband, father, grandfather, great grandfather) and that if you’re going to do that, you need to stop taking everything so seriously.

As part of summer festivities, a friend of mine (Bobby) and I jumped in a lake. As we treaded water in the middle of it and did our best to maintain motion as to avoid being bitten by pike, I asked him what winning meant, now that the world was crumbling around us.

His answer was as profound as it was simple: “As long as you’re playing the game, you’re winning.” Staying solvent is the new “up and to the right.” All we have to do is survive.

Read more here: https://medium.com/@TheWallfish

Found it useful? Share it on:
Facebook
Twitter
LinkedIn
Graeme Lipschitz
Head of Enterprise Sales @ Builder.ai®
Graeme Lipschitz is the Head of Enterprise Sales, Europe at Builder.ai. He started his career with Google as a young, quick-witted postgraduate in enterprise management. During his time with Google, he was awarded the BE GOOGLE Award, awarded to the top 5 Googlers in EMEA, Region 4 Team Player Award, and the Country Manager Certificate of Excellence. He went on to be associated with some of the biggest names across the globe, from NMPi and Wonderland Collective, to now (lucky for us) Builder.ai®.
View all posts from
Graeme Lipschitz
Arrow right

Related articles

Announcements
Builder Fam: Meet our Head of Growth, Otto Szoke
Builder Fam: Meet our Head of Growth, Otto Szoke

Curious how we approach growth & data analytics? Learn more here.

Team Builder
March 24, 2020
Announcements
Builder Fam: Meet our Head of Enterprise European Sales, Graeme Lipschitz
Builder Fam: Meet our Head of Enterprise European Sales, Graeme Lipschitz

Find inspiration to become a great leader in uncertain times here.

Team Builder
April 15, 2020
Announcements
Talking all things AI with VP of Intelligent Systems, Siddhartha Ghosh, PhD
Talking all things AI with VP of Intelligent Systems, Siddhartha Ghosh, PhD

Getting to know the expertise of our VP of Intelligent Systems.

Team Builder
October 24, 2019

Related case studies

BBC Click Live
BBC Click Live

BBC Click wanted to make it easy for people to sign up for events and interact with each live show. We worked with the BBC to offer attendees a world-class event experience that drove engagement and enjoyment across-the-board.

View case study
Arrow right
Builder Studio
Cup O’Sugar
Cup O’Sugar

A third of food goes to waste. That’s 1.3 billion tons and USD$1 trillion of food every single year. The entrepreneur behind Cup O’ Sugar wanted to change this by making it easy for local communities to cut down on food wastage.

View case study
Arrow right
MyRatesMagic
MyRatesMagic

MyRatesMagic is a game-changing hotel management system - delivered in less than four months - that has helped hotels to reduce their price distribution errors by 99%.

View case study
Arrow right
View more

Subscribe to our newsletter

Sign up to our newsletter to get monthly updates on new posts, discounted tickets for our events and possibly some candies, too.

Blog newsletter subscribe image
Builder.ai logo
Software as easy as ordering pizza
Try it for free
Right circle
Builder Studio app building illustration
Builder.ai logo
  • Facebook logoFacebook
  • Twitter logoTwitter
  • LinkedIn logoLinkedIn
  • YouTube logoYouTube
  • Instagram logoInstagram

Products

  • Builder Studio
  • Builder Care
  • Builder Cloud
  • Studio Rapid

Resources

  • App Builder
  • Guides
  • Case studies
  • DevOps

Company

  • About us
  • Careers
  • Partners

Reach us

  • Blog
  • Newsroom
  • Contact us
Builder.ai®, 6th Floor, North West House, 119 Marylebone Rd, London NW1 5PU.
Copyright © 2022 Engineer.ai Corp. All rights reserved.
Terms | Privacy | CCPA | Cookie Policy | Cookie Settings | Legal and Compliance
CogX awards budge
CogX awards budge
close icon

Get a free demo