Continue to main
  • Products
    Business icon

    Build software

    Builder StudioTM
    Create your custom app and own all the code
    Studio StoreTM
    Sell goods and services online with ready-to-go-apps
    Builder NowTM
    Turn your app idea into a working prototype
    Studio RapidTM
    Build and launch enterprise apps in weeks
    Cloud hosting icon

    Hosting

    Builder Cloud
    Save big on all the cloud services you need
    Software support icon

    Support

    Builder Care
    Keep your app fresh forever with fixes and updates
  • Solutions for
    Business icon

    Business

    Entrepreneurs
    Make your dream business app a reality
    SMBs
    Scale your sales with an app you own
    Enterprise
    Bypass your internal teams and get apps built fast
    Industries icon

    Industries

    Retail & Ecommerce >Financial Services >Healthcare >Construction >Travel & Hospitality >Education >Media & Entertainment >
    See all industries >
  • Resources
    Case studies icon
    Case studies
    Real app-building stories from our customers
    Guides icon
    Guides
    Expert advice on how to start, run and market your app
    Blog icon
    Blog
    News, industry trends and quick-fire business tips
  • About us
    Story board icon
    Our story
    Why we're here - and how we can help you
    Question mark icon
    Why Builder.ai
    Find out how we compare with all your other options
    How we use AI
    How we use AI
    Discover the tech behind our products and services
    Newsroom
    Newsroom
    Builder.ai has been making headlines…
  • Pricing
  • Sign in
  • Get started
  • Products
    Business icon

    Build software

    Builder StudioTM
    Create your custom app and own all the code
    Studio StoreTM
    Sell goods and services online with ready-to-go-apps
    Builder NowTM
    Turn your app idea into a working prototype
    Studio RapidTM
    Build and launch enterprise apps in weeks
    Cloud hosting icon

    Hosting

    Builder Cloud
    Save big on all the cloud services you need
    Software support icon

    Support

    Builder Care
    Keep your app fresh forever with fixes and updates
  • Solutions for
    Business icon

    Business

    Entrepreneurs
    Make your dream business app a reality
    SMBs
    Scale your sales with an app you own
    Enterprise
    Bypass your internal teams and get apps built fast
    Industries icon

    Industries

    Retail & Ecommerce >Financial Services >Healthcare >Construction >Travel & Hospitality >Education >Media & Entertainment >
    See all industries >
  • Resources
    Case studies icon
    Case studies
    Real app-building stories from our customers
    Guides icon
    Guides
    Expert advice on how to start, run and market your app
    Blog icon
    Blog
    News, industry trends and quick-fire business tips
  • About us
    Story board icon
    Our story
    Why we're here - and how we can help you
    Question mark icon
    Why Builder.ai
    Find out how we compare with all your other options
    How we use AI
    How we use AI
    Discover the tech behind our products and services
    Newsroom
    Newsroom
    Builder.ai has been making headlines…
  • PricingSign in
    Get started
< All posts
Announcements

Builder Fam: Meet our Head of Enterprise European Sales, Graeme Lipschitz

Find inspiration to become a great leader in uncertain times here.

Team Builder
Editorial Team @ Builder.ai®
April 15, 2020
Facebook
Twitter
LinkedIn
headshot

We take a sincere pride in sharing the successes of our Builder Family (remember the time we shared space with our Head of Growth, Otto Szoke?). That’s why we’re back here featuring another executive in our company and highlighting his thoughts on leadership, sales and making the most of this moment. We could all use a dose of inspiration and perspiration to make changes in our organization so we’ve got you covered. Read on, Builders.

Graeme Lipschitz started his career with Google as a young, quick-witted postgraduate in enterprise management. During his time with Google, he was awarded the BE GOOGLE Award, awarded to the top 5 Googlers in EMEA, Region 4 Team Player Award, and the Country Manager Certificate of Excellence.

He went on to be associated with some of the biggest names across the globe, from NMPi and Wonderland Collective, to now (lucky for us) Builder.ai. Graeme, as we know, is energetic, compassionate, dynamic, inventive, and fearless! So, naturally we were quite exhilarated to have him sit down with us (on Zoom) over a cup of coffee and chat about being a Builder, business challenges in the light of COVID-19, the art of sales and lots more. Read on.

Graeme

1. Tell us a little about your role at Builder.ai?

I head sales for Europe at Builder.ai covering our 3 segments: Entrepreneurs, Small and Medium Sized Businesses as well as Enterprises. Each of those markets has their own needs, their own problems and their own narratives which makes it incredibly varied and exciting.

2. How do you personally like to explain Builder.ai to a totally non-tech layperson?

We're a platform people go to when they have an idea or a problem in their business, but they don't know how to build the app for it. We have building blocks of reusable code that we assemble the same way that you put a car together on an assembly line. The same way the wheels get connected to the axle which gets connected to the chassis is the same way we connect the "login" to the "forgot my password" to the "profile section."

3. In your opinion, what is the most difficult part of being a leader?

I am a bit of a rogue that has trouble obeying the rules and protocol, so I have a problem setting the example for people to follow.

4. Tell us about your experience in hiring and growing a sales team. What characteristics do you look for when hiring sales professionals?

Sales professionals are hungry. Even though they might not feel that way they wake up in the morning and make an effort to love everyone. I make sure they speak with a smile on their face - people can hear a smile over the phone and it helps the sale along. Sales professionals are part psychologist, part therapist and part hustler. They know what questions to ask in order to get the information they need to sell better but also to cut out the time wasters from the folks who are serious.

5. Has the current coronavirus pandemic affected your approach to sales? Has it led to a shift in sales strategy?

Weirdly enough, the coronavirus pandemic, as tragic as it is, has motivated us to work even harder to help individuals and businesses out there. Our customers are sitting at home with more time on their hands and ideas in their heads that need bringing to life. The world has changed, some of our clients jobs and lifestyles have changed, things need to become decentralised and digitised and Builder.ai is at the forefront of making that happen in a way that is more cost efficient, scalable and accessible for our customers. From a psychological point of view, we are far more compassionate and patient with our customers and this is paying dividends during a tough emotional period.

6. Lastly, what are some of the biggest challenges you have ever faced and overcome in your career as a sales leader?

Dealing with customers from different cultures has been incredibly tough; even people from different countries that speak English as a first language have different cultures, different ways of thinking and responding to sales techniques. Finding different and effective ways to sell a story has been hard. This is because people have to buy into a problem first before they can buy into a solution, so it's about framing the problem in an interesting way and keeping their attention throughout. Surprisingly, I've never had a problem with hiring and training effective teams; true salespeople have it in their blood and they thrive on the social interaction every day.

Thanks for reading, Builders. Stay in touch with all things Builder including more interviews with our knowledgeable and passionate team right here. And don’t forget to follow us on Instagram, Facebook, Twitter, YouTube and LinkedIn for our latest exciting developments to help empower software solutions across the globe.


Found it useful? Share it on:
Facebook
Twitter
LinkedIn
Team Builder
Editorial Team @ Builder.ai®
TwitterLinkedIn
Stories published by the editorial team at Builder.ai®.
View all posts from
Team Builder
Arrow right

Related articles

Announcements
Builder Fam: Meet our Head of Growth, Otto Szoke
Builder Fam: Meet our Head of Growth, Otto Szoke

Curious how we approach growth & data analytics? Learn more here.

Team Builder
March 24, 2020
DevOps
10 Myths About Cloud Computing
10 Myths About Cloud Computing

Are you curious about what’s true and what’s not around cloud computing?

Erica Grigg
August 21, 2020
Cloud
3 simple steps to approaching to cloud adoption
3 simple steps to approaching to cloud adoption

Do digital transformation in the best way possible. Read how here.

Erica Grigg
September 1, 2019

Related case studies

Builder Cloud
Frankfinn
Frankfinn

The world’s number 1 cabin crew training institute stayed flexible and made big savings…

View case study
Arrow right
Builder Cloud
Myntra
Myntra

How we saved India's largest e-commerce fashion and lifestyle store over $2m over 2 years...

View case study
Arrow right
Builder Cloud
Lenskart
Lenskart

India's largest online eyewear store had optimised their cloud usage. We still saved them over $100k…

View case study
Arrow right
View more

Subscribe to our newsletter

Sign up to our newsletter to get monthly updates on new posts, discounted tickets for our events and possibly some candies, too.

Blog newsletter subscribe image
Builder.ai logo
Software as easy as ordering pizza
Try it for free
Right circle
Builder Studio app building illustration
Builder.ai logo
  • Facebook logoFacebook
  • Twitter logoTwitter
  • LinkedIn logoLinkedIn
  • YouTube logoYouTube
  • Instagram logoInstagram

Products

  • Builder Studio
  • Builder Care
  • Builder Cloud
  • Studio Rapid

Resources

  • App Builder
  • Guides
  • Case studies
  • DevOps

Company

  • About us
  • Careers
  • Partners

Reach us

  • Blog
  • Newsroom
  • Contact us
Builder.ai®, 6th Floor, North West House, 119 Marylebone Rd, London NW1 5PU.
Copyright © 2022 Engineer.ai Corp. All rights reserved.
Terms | Privacy | CCPA | Cookie Policy | Cookie Settings | Legal and Compliance
CogX awards budge
CogX awards budge
close icon

Get a free demo