Social ecommerce

Social commerce definition: Benefits & differences from ecommerce

What is social commerce?

Social commerce is a type of ecommerce that lets people shop on social media without leaving the app. Social commerce enhances customer engagement and amplifies the reach of products. It creates a dynamic shopping environment where customers can chat and shop in one place.

The global revenue of social commerce was valued at $724 billion in 2022 and is expected to surpass $6 trillion by 2030.

Benefits of social commerce

There are many benefits of using social commerce while selling online 👇

1 - Enhanced customer engagement

It allows your brand to engage with your customers in a dynamic and personalised way. By integrating shopping with social media, you can interact directly with users through comments, likes and shares. This fosters a sense of community and builds loyalty.

2 - Increased brand visibility

You can expand your brand's reach by leveraging social platforms. As users engage with your products, their activities are shared with their network, boosting visibility and attracting new customers through shared content and recommendations.

3 - Seamless discovery and purchase

Social commerce offers the convenience of product discovery and purchase within the same platform. Your customers can smoothly transition from exploring your products to making a purchase without leaving the social media environment. This reduces friction in the buying process.

4 - Real time customer feedback

You can receive instant feedback on your products and services as customers can share their experiences, reviews and concerns in real time. This allows you to address issues promptly, enhance satisfaction and build trust.

5 - Data-driven insights

Social commerce provides you with valuable data on user behaviour, preferences and trends. You can leverage this data to gain insights into customer preferences, optimise your product offerings and tailor your marketing strategies for better results.

6 - Community building

With social commerce, you can build a community where customers can connect, share experiences and become brand advocates. You can strengthen brand loyalty and encourage word-of-mouth marketing through this sense of community.

How is social commerce different from ecommerce?

Although both social commerce and ecommerce involve selling products and services online, there are many differences between the two 👇

Social commerce


Shopping experience

Offers an interactive shopping experience within a social media platform

Offers a static shopping experience


Cheaper, as it doesn’t involve building and maintaining a website or app

Costly, as it involves building and maintaining a website or app

Brand promotion

Relies on influencer marketing and user-generated content

Relies on paid advertisements and SEO

User engagement

High engagement, as the customer and brand remain connected

Limited engagement as the customer leaves after purchasing

Community building

Encourage users to create and share content

Has a passive audience and no active community

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