Ecommerce glossary - Ecommerce terminology you need to know

This ecommerce glossary compiles the most common terms you need to know while running an ecommerce business. Whether you’re just starting to sell online or are an established seller, this comprehensive A-Z ecommerce glossary is specifically designed to help you understand technical terminology and cut through jargon. Bookmark this page to use it as your go-to resource, as we constantly update it.

  • A/B testingA/B testing is a statistical method that compares two different versions of a web page, email, or ad to determine which one performs better.
  • Average order valueAverage Order Value (AOV) refers to the average monetary amount spent by a customer in a single transaction with a business. See benefits, examples & more.
  • Bounce rateBounce rate calculates the percentage of users who leave – or bounce off – a webpage without viewing any additional pages. Discover how it’s calculated & more.
  • Cart abandonment rateCart abandonment rate tracks the number of customers who added items to their carts but abandoned them and left the website without making a transaction.
  • CheckoutMaster the online shopping checkout: explore the standard steps, essential elements, and best practices for a seamless and satisfying experience.
  • Conversion funnelThe conversion funnel is a marketing concept to understand customers’ journeys and guide them from the awareness stage through to purchase.
  • Customer journeyThe customer journey, also known as the buyer journey, is the complete experience a person has with your business from initial awareness to post-purchase.
  • Customer retentionDiscover the importance of customer retention, proven strategies, metrics, real examples and tools for enhanced ROI in this insightful blog.
  • EcommerceEcommerce is the process of buying and selling products & services online, allowing you to widen your reach, strengthen your brand and increase your profits.
  • Landing pageLanding pages are web pages designed for a specific marketing or promotional purpose, such as encouraging customers to sign up or buy products.
  • mCommerceExplore the world of mobile commerce (m-commerce) - from mobile wallets and banking apps to NFC payments and carrier billing. Learn its benefits and challenges.
  • Online MarketplaceAn online marketplace is an ecommerce platform where businesses sell their products to a larger audience. Amazon and Flipkart are examples of online marketplaces.
  • Online selling platformAn online selling platform is an e-commerce platform that allows individuals and businesses to create stores and publish their products online.
  • Online storeAn online store is a website, app or platform that helps businesses sell their products or services digitally.
  • Order fulfilment processOrder fulfilment is the process of receiving and delivering orders. It encompasses every activity, from when a customer places an order until it gets delivered.
  • Order management systemAn order management system (OMS) streamlines the entire order lifecycle, optimises inventory levels and improves the overall efficiency of business operations.
  • Product catalogueA product catalogue is a digital shopping brochure that lists key product information, images and prices to assist buyers in making a purchasing decision.
  • Product descriptionA product description serves as an overview that highlights key features and benefits of a product. It provides details about the product's functionality, design and uses.
  • Product filtersProduct filters allow customers to sift through the array of available products to present them with a curated selection that aligns with their criteria.
  • Revenue sharingLanding pages are web pages designed for a specific marketing or promotional purpose, such as encouraging customers to sign up or buy products.
  • Shipping integrationShipping integration connects ecommerce businesses with shipping carriers so that they can manage the whole logistics process more efficiently and effectively.
  • Social ecommerceSocial commerce is the buying and selling of goods or services directly within a social media platform. It enhances customer engagement and shopping experience.
  • Social proofSocial proof refers to a social and psychological phenomenon where people look to the actions and opinions of others to guide their own behaviour.
  • Transaction feesTransaction fees are charges imposed on online transactions to cover the cost of processing payments and facilitating the transfer of funds between parties.