Headquarters
India
Business size
Small business
Industry
Social Media
Goal
Create a safe and welcoming space for meaningful connections and authentic conversations.
Ylanes
A first-of-its-kind platform for meaningful connections and authentic conversations on a diverse range of personal topics.
Challenge
Not enough people have the opportunity to speak openly and honestly about their personal lives and reflective topics they’re interested in without the fear of being judged.
Solution
Ylanes is a first-of-its-kind conversational platform that provides people with a safe space for meaningful connections and authentic conversations.
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Project Overview
Product
Builder Studio
Features
52 features
“I was extremely comfortable working with Builder.ai. The flexibility of choosing various features on a need-by-need basis was extremely helpful. I've already referred Builder.ai to a few of my friends.”
Rajesh Ivaturi
Founder of Ylanes
Creating meaningful conversations
Ylanes enables judgement-free conversations among small online groups. From the website or mobile app, people can search for the topics they’re interested in and connect with others to share their thoughts, feelings, stories and ideas. This highly curated platform gives users robust privacy options to make sure they are safe, that they connect with people who understand them and feel free to speak their minds in meaningful video and audio conversations.
A unique approach to social media
Rajesh Ivaturi, Founder of Ylanes, is passionate about solving a pressing problem that so many people face, “With current social media apps, you’re constantly performing. There are no safe spaces for people to have authentic conversations without being judged.”
Rajesh saw an opportunity for a new unique conversational platform, “I wanted to create a safe space where people can just be their true selves because there's no such space available in the physical or the digital world.”
Sharing a vision
Rajesh had a clear vision for his project from the beginning, “Ylanes is a highly curated platform with over 25 features focused on three key aspects: safety, connections, and high-quality conversations.”
To bring his vision to life, Rajesh knew he would need a team that felt like an extension of his start-up. “It's a one-of-a-kind platform so it was very important for me that the team understood what I was trying to build. The best part was all the conversations about how to build the product, which features to keep and which to remove.”
Finding the meaningful
After only launching a few months ago, the app has already crossed several key milestones. “We already have over 700 users in more than 20 different countries - many of which come from word of mouth. Our target is to cross at least 10,000 users in the next year. I'm very happy that builder is partnering with me in this journey”
But for Rajesh, the conversations happening on Ylanes are the most important part of the journey so far. People are using the platform to host a wide range of different discussions from deeply personal conversations to festive sing-alongs.
Some of the features used
Analytics
Gain insights into how your customers interact with the product. These insights allow business decisions to be led by data, providing the information needed to improve crucial product factors.
Content Management
Manage the content shown within your product, such as listings, posts or photos and videos. Easily add, edit and publish content. Alter it for improved engagement or remove it when no longer needed.
Group Video Call
Users can have a video call in groups of up to 16 others. Useful for video conferencing and promoting group interaction and collaboration.
Admin console
The primary control panel for the product and crucial for admins. Achieve tasks such as managing users, updating content, controlling roles and permissions and more.
Sorting
Sort content based on criteria contained inside the product. Helps users quickly find what they need. Example: Sorting from "low" to "high" rating, A-Z, price.
Geofence
A tool that allows the product to define a virtual boundary around a physical location using GPS or RFID technology. The feature can trigger an action or send a notification when a user enters or exits an area defined by you. Needs a third-party integration, so the final cost depends on pricing.
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