Virgin Unite - Death Penalty Fail

Content campaign platform
Where:
US
Who:
Enterprise
Industry:
Social cause
Tech:
Wordpress with distributed content, mySQL Cluster, Cloud Front + S3 Integration, Responsive Web (JQuery + Bootstrap), Deep Analytics, Elastic Load Balancing and Auto-Scaling
"
Working with Builder last year with our campaign against the Death Penalty & Criminal Justice helped supercharge some of our ideas using custom software.” – Jean Oelwang & Richard Branson, Virgin Unite

Challenge

#DeathPenaltyFail campaign pushes for the repeal of the death penalty in the United States, promoting the facts and highlighting the inefficiencies. More than a simple website, the campaign wanted to control the message. …And we had one week to do it.

Solution

They needed a website to help them push content to multiple social media platforms – simply and quickly.

Our help

We created a CMS website for them so they could control all data (content, articles, images and videos) and integrated the website with social media.The campaign team were super impressed we achieved such high quality delivery within a week.

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