Virgin logo

Virgin-Unite

We worked with Virgin Unite to raise social awareness about how flawed the death penalty is. Thanks to our help, the #DeathPenaltyFail campaign reached over 19 million people around the world.

App design and development illustration
Map pin icon
Headquarters

United States

Expand icon
Business size

Enterprise

Tags icon
Industry

Non-profit

Pin icon
Goal

Social Awareness

Challenge

A forensic scientist in Oklahoma was fired for giving false and misleading testimony in 23 death penalty cases. For 11 of those defendants, it was already too late.

That’s why raising awareness about the problems with the death penalty is so important. Because even though executions have been on the decline for years in the United States, the country still remains one of the highest executing nations in the world.

The #DeathPenaltyFail campaign, backed by Virgin Unite, was launched to help save lives by promoting the facts and highlighting the inefficiencies of the system.

To support the campaign, the organization needed a wealth of accessible and impactful content.

Solution

In under a week, we worked with Virgin Unite to build a bespoke Content Management System (CMS) for their team.

Through the platform, they were able to upload impactful stories and useful resources across all different kinds of content including articles, video, images, downloadables, and Frequently Asked Questions.

All the incredible media included quick links to share it through social media - making it easy to spread the word and drive awareness.

Book your free demo today
Project Overview

Product

Builder Studio

An app like

Virgin-Unite

Amplifying Impactful Death Row Stories

The CMS (and the speed at which we built it) was instrumental in the campaign’s continued success. #DeathPenaltyFail reached over 19 million people and continues to reach more to this day. This was only made possible by the fast, flexible, and scalable solution we delivered in record time.

Share this case study:
Facebook
Twitter
LinkedIn

Related case studies

Pepsi

Dubai Refreshments is automating its paper-based processes.

Replacing manual processes and empowering employees to focus on what they do best: provide excellent customer service. Supporting Dubai Refreshment’s rapid growth by providing a platform that scales with them.

Siam Makro

How we saved Makro 98.3% on order management software costs

Asia’s largest cash and carry needed software that could scale with their rapid growth, so we built them something that allowed them to onboard new customers without technical hiccups.

Moodit

How we helped Moodit’s users “crowdsource” positivity

With our help, Dr Hassan Yasin created a mental health app designed to help children and adolescents express their worries and improve their social connectedness.

Software as easy as ordering pizza

Builder Studio app building illustration

Got questions?

Head to our FAQ page for in-depth answers

Read FAQs