"Working with Builder last year with our campaign against the Death Penalty & Criminal Justice helped supercharge some of our ideas using custom software.” Jean Oelwang & Richard Branson
#DeathPenaltyFail campaign pushes for the repeal of the death penalty in the United States, promoting the facts and highlighting the inefficiencies. More than a simple website, the campaign wanted to control the message. …And we had one week to do it.
They needed a website to help them push content to multiple social media platforms – simply and quickly.
We created a CMS website for them so they could control all data (content, articles, images and videos) and integrated the website with social media. The campaign team were super impressed we achieved such high quality delivery within a week. And the campaign reached over 19 million people.