#DeathPenaltyFail campaign pushes for the repeal of the death penalty in the US. More than a simple website, the campaign needed to control the message…
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"Thanks for everything you've done to help get the #DeathPenaltyFail campaign underway! The team's efforts have delivered a solid foundation for the films' digital launch. Please pass our thanks on to them as well."
Sir Richard Branson
#DeathPenaltyFail campaign pushes for the repeal of the death penalty in the United States, promoting the facts and highlighting the inefficiencies. More than a simple website, the campaign wanted to control the message. …And we had one week to do it.
They needed a website to help them push content to multiple social media platforms – simply and quickly.
We created a CMS website for them so they could control all data (content, articles, images and videos) and integrated the website with social media. The campaign team were super impressed we achieved such high quality delivery within a week. And the campaign reached over 19 million people.