Media analysts who measure a brand’s reputation – across print, broadcast, online and social
Cirrus Media Research is a pioneer and leader in the field of media monitoring, analysis and image measurement in India. It measures and interprets your brand's reputation across print, broadcast, online and social media to get you on-time intelligence to manage your brand.
Being a Media analysis company, huge chunks of data are stored on a daily basis. Cirrus Media stored the digital history of all the media files in physical storage devices like hard disks and tapes. Storing the data in tapes poses a lot of issues such as:
Cirrus was looking for a highly available, reliable and secure storage solution which required migrating about 15TB data from on-premises to the AWS cloud.
Builder.ai helped Cirrus Media to migrate their data onto AWS cloud. Since migrating about 15TB data to AWS via the internet was a challenge, we proposed an AWS Snowball solution. Transferring the data with Snowball is fast, simple, more secure and one-fifth the cost of transferring data via high-speed internet.
Using Snowball Client for connection establishment and then using the client file directories were transferred to the device. From there, the data was imported into Amazon Simple Storage Service (Amazon S3) for storage in the cloud. Furthermore, the lifecycle policy was applied on S3 objects in order to reduce the cost.
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