In the app, opticians can filter for different brands, coatings and shapes, as well as their preferred price range. This helps them to find the right products for their needs and get instant quotes, rather than waiting on suppliers to get back to them with options that don’t match their spec.
The checkout experience is as simple as any consumer-facing ecommerce app. You can pay from your wallet, which you can easily top up at any time. You also get a full list of all your transactions and can track the status of each one over time (as it progresses through the fulfillment journey, all the way to the last mile).