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B2B ecommerce app

Buying glasses as a consumer is easy. But buying lenses as an optician is broken. This app is transforming that B2B buyer journey.

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Improve opticians buying experience


Unlike buying a single pair of glasses, buying lenses is an unwieldy process. This app’s founders previously relied on a third-party application (a SaaS platform). But it was unintuitive, costly and didn’t give them the control they needed.


Instead they created a B2B ecommerce platform – the first of its kind – where retailers can buy optical lenses in bulk and get them delivered to stores. Opticians now get the same great service that they offer their customers.

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Project Overview


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An app like



36 features

Founders with vision

This app is the first platform of its kind. It transforms buying optical lenses in-bulk – from a nightmare to a seamless customer experience, the same slick checkout you’d expect from your highstreet retailer.

Opticians deserve better

As an optician, you have to navigate generic wholesale marketplaces with thousands of different vendors and little clarity over who the right supplier is. Then you have to engage with a number of different vendors who take ages to get back to you – with a variety of conflicting quotes that are hard to compare because they’re not always the same specification.

Buying spectacles has never been easier for consumers. Within minutes, you can find, preview and purchase the perfect pair of glasses, without ever leaving your home. But buying optical products wholesale is still stuck in the past.

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Building a better B2B experience

App users have sky-high standards. Their expectations don’t disappear just because they’ve switched to a B2B app. And these expectations are set by the likes of Uber, TikTok, and Amazon – not by other B2B platforms.

This is what these founders understood. The wholesaler, as an admin, can manage all their inventory through a console. Because buying 1,000 lenses shouldn’t be any more complicated than buying a single pair. This is why the app has been downloaded more than 500 times to-date and has a 5-star rating.

Visibility throughout the process

In the app, opticians can filter for different brands, coatings and shapes, as well as their preferred price range. This helps them to find the right products for their needs and get instant quotes, rather than waiting on suppliers to get back to them with options that don’t match their spec.

The checkout experience is as simple as any consumer-facing ecommerce app. You can pay from your wallet, which you can easily top up at any time. You also get a full list of all your transactions and can track the status of each one over time (as it progresses through the fulfillment journey, all the way to the last mile).

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Some of the features used


A system for accepting and processing credit/debit payments, with transaction histories and payment status. Users add their card details, giving them control and making purchases simpler and faster.



Use categories and subcategories to organise and group data, products, listings or posts. Helps manage large amounts of data, and can benefit users when they want to search and filter items.


Promo Codes

Create promo codes for the product. Choose how long they're valid for, how many are available, and rules for usage.


Store Credits

Issue credits which customers can store and use as part of their balance. You control the possible actions, such as add to gift card, withdraw as cash, or make a refund.


Shopping Cart

Shows all items that have been added to a cart. A single place where users can increase, decrease or remove items.

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